Add depth and insight to your data with data enhancement service

We work closely with owners of a wide range of consumer and business databases that are correctly permissioned for use by third parties for direct marketing use. We host many of our partners' databases in-house, where we can use them directly to enhance and improve your base customer data.

​

​

In addition, these datasets can be used for profiling and segmentation of your existing customer base to help you find out who your customers are and why they choose you.

​

​

There are numerous data enhancement options available including:

​

• Telephone numbers

​

• Fax numbers

​

• Additional contact names

​

• Residential or Business location

​

• Standard Industrial Classification Codes (SIC's) & ‘Market Sector' codes

​

• Number of employees

​

• Small office/Home office

​

• Credit score

​

• Financial information

​

• Adding valuable geographic information and mapping (GIS) such as location analysis, distance calculations, spatial analysis, natural boundary analysis, and more

​

• Enhancing data by classifying, segmenting, and aggregating customer data using advanced statistical methodologies such as factor, cluster, and conjoint analysis